Wednesday was the first session of Guest Speaker in Managing the Tech Startup class. The speaker was Julio Alonso from Weblogs SL(http://www.weblogssl.com/). I am really interested in Web marketing & Internet business, so, for me, it was perfect and really fruitful session!!
The birthplace of this service was in US and Weblogs SL treats blogs written in Spanish for Spanish readers.
Weblogs gathers a number of blogs vertically in a network. Weblogs earns profits from web advertisement, mainly from Google Adsense. The blogs are covering a broad range of topics, such as consumer electronics, economy, fashion, and foods.
They focus on 1) user behavior, and 2) revenue.
By making use of Google Analytic, they gather a number of information and analyze them
- what pages are popular for users ?
- estimate user traffic in web site
- what is effective keywords?
- where user comes from
- calculate of cost-effective of advertisement
- what pages are popular for users ?
- estimate user traffic in web site
- what is effective keywords?
- where user comes from
- calculate of cost-effective of advertisement
etc...
In my opinion, Weblogs make use of inbound marketing method and this business model meets the needs of today’s web/internet times. Weblogs utilize many Google products, including Google Adsense and Google Analytics, and have succeeded well.
For Google itself, the more these kinds of business spread, the more Google earns revenue. Does Google keep win champion ship of this kind of Internet advertising business?
For me, it is “Yes” in a few years but, from the perspectives of long-term, I am not sure….Facebook or Twitter might be a competitor for Google a little bit,,, but their core business model is different…
So, anyone knows Who is the most threat for Google in this kind of business, please let me know.
For Google itself, the more these kinds of business spread, the more Google earns revenue. Does Google keep win champion ship of this kind of Internet advertising business?
For me, it is “Yes” in a few years but, from the perspectives of long-term, I am not sure….Facebook or Twitter might be a competitor for Google a little bit,,, but their core business model is different…
So, anyone knows Who is the most threat for Google in this kind of business, please let me know.
Two mistakes here, Mitsuyoshi: Weblogs, S.L. is entirely Spanish, founded here (Weblogs, Inc. was cited just as other company who served as a model in the very beginning, same way as Gawker Media). And the advertising is not mainly from Google, actually, Google provides just a small amount of the ads, as a way to fill premium positions when they are empty. But the company sells premium advertising to companies through advertising agencies, and also explores many new concepts fo advertising. Depending on Google for a large percentage of your revenues is not a good idea.
返信削除Hey Mitsu,just building on Enrique's comments most of their revenues comes from selling Ads and on a CPM basis. This is really powerfull for them since users don't really have to click on the Ads to generate revenues as it's the case in Adwords.
返信削除I agree with that though since as Julio mentioned that the objective of most of the brands when they promote a product in a Blog is to create brand awareness more than selling.
If you go to Weblogs you can see the cost per CPM which in Xataka can go up to EUR 90. Conidering that he has 15 million unique visitors each month and an average CPM of EUR 40 this is as least 600K in revenues.