2011年3月23日水曜日

Managing the Tech Startups session4 Iñaki Arrola

I just finished reading mini case of COCHES.COM.
Used car auction through the Internet looks pretty saturated market, but I am interested in his final decision and entrepreneurial spirits.
( In spite of severe competition and existing of strong competitor... )
 I want to listen today's lecture , focusing on how Coches made a promotion to customers, approached first customers, and established brand awareness...

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