lberto Torron Rodriguez from Todotaladros.com

Friday’s gurest speaker was Alberto Torron Rodriguez, founder of Todotaladros.com. He started business from his personal problem – to pay tax….

Firstly, he launched a small web-shop on e-bay( first sale was in August 2009 ), and through this experience, he found the great opportunity of e-commerce business.

He started e-commerce site which sells different lines of products. The base capital was 40,000 euros and nowadays sales are 1,000 euros/day. Although their business is small, they are growing steadily. The key points their success are…

- Quick response

After getting order from customers, they try to send products as soon as possible. As amazon does, shipping early is an important factor for success.

- KISS( Keep it Simple, Stupid )

He emphasized on getting a great deal of benefits from simplicity. The Jesús Encinar, founder of idealista also emphasized on the same story.

- Technology

He makes use of sophisticated web business tools - Google Adwords / Analytics and analyze numerically their business/service and promote their business well.
Also, on their web-site, he uses cloud service to keep the cost-of-owner ship low.

- Cheap price

They offer their products with cheap price to customers, which attracts many customers.

- Guaranteed

If customer does not satisfy what they bought after getting products, they can ask for refund.

Thanks!!