Ronald Friedlande from review Pro

Last Wednesday was the session of Ronald Friedlande from review Pro, which provides hotel reputation service through the Internet.

In this site, review Pro manages the reputation of various kinds of hotels and provides this information to customers in cheap prices, targeting at long-tail markets.

In 2008, review Pro was founded in Barcelona and there are 30 members. Now, the number of clients is more than 1,000.

This service significantly important in that not only giving useful information to travelers in the world, but also improving hotel service/capacity according to customer reputation for hotels, so this service is innovative.

The business chance of reputation management is mentioned by Warren Buffet.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently”

Business policy

At an early stage, review Pro did not spend so much money on SEM/SEO tools, such as Google Adwords and Google Analytics, instead it focused so much on cutting-edge technology which suits to customer needs & wants. I think it is to the point and ideal business strategy. Nowadays, most companies are really focusing on how they promote their services through on-line marketing without thinking too much on what they provide their service/products. Although marketing activity is important with using such tools, providing services/products what customers want/need is much more important.

Funding

With regard to funding, not only Ronald invested his own money, but also government funded, which is fresh idea because most entrepreneurs are funded by their own cash, VC, business angel.

Lastly, Ronald gave us insight suggestions.

● Be different and give innovative service to the customers what they want

● Pick up appropriate business partners

● Keep good relationship with customers

Thank you for exciting lecture Enrique & Ronald !!